The aim of networking in businesses is to create and develop a tight bond with new and existing
contacts. This will help build your business profile, partnership and more business opportunities.
Before anything else one must have a plan. All good businesses start off with a plan so why not give
your networking strategy the same attention in your business plan? Ask yourself this easy question
before starting anything.
- Do I really need connections for my business to be successful??
- What group of individuals, companies or organisations should I target?
- How can I reach and connect with them?
Write down your answers then prioritize what your networking activities will be in the course of
a day, week or month. Incorporate your activities in a calendar and be disciple to the timeline.
Here are five ways to connect and network with fellow entrepreneurs.
BE ACTIVE ON TWITTER
I know you are asking yourself why time and there are a lot of other social media platforms. The
truth of the matter is tweeter is full of real time action. Twitter feeds are always full of breaking
news from all kinds of industries. We are not saying the you leave other social media platforms,
all we saying is that one should give more attention to twitter than the rest
Research shows that even the busiest entrepreneur the likes of Chris kirubi are active on twitter
daily, making it possible for you to grab the attention of most out-of reaches individuals.
ASK FOR CONNECTIONS
Don’t be afraid to ask connections from your already existing contacts. One might know of
people that need your services or products. This is what we call referral and it creates more
trust to the new clients as they have a testimony of your work.
ATTEND NETWORKING EVENTS.
By doing this you are entitled to meeting new people and creating connections. The secret here
is that whenever you are in this events make sure that you don’t make everything about you.
Listen to others and figure out how you could be of help to them. This way you will have left a
great impact in that person that he will feel entitled to give back by refereeing people who might
need your services to you.
ORGANISE A MEET UP OR EVENT
As they say if you want something done right, do it yourself. If attending the networking events
don’t work for you why not create pan event yourself. You get to help others first then you get
Giving offers to your existing contacts will make them give referrals to other people thus
creating a pool of connections your way.
When you believe that the true value of networking lies in helping others and you do your part,
you’ll soon discover magic happening all around you. The beauty of this approach is that you never
know when that magic may cast its spell on you.